Why mentally recategorising an "occasional treat" product can change how often it actually gets used

Why mentally categorising a product as "special occasion only" genuinely reduces how often it actually gets used, independent of its intended use frequency

A product mentally filed under "save for special occasions" gets reached for far less often than the same product mentally filed under "regular routine option," even when the product's actual designed use frequency and cost-per-session value would support more regular use — this mental categorisation effect operates somewhat independently of the product's actual intended frequency.

How this categorisation effect can lead to underusing a product relative to what its actual cost-per-session value would reasonably support

If the earlier-discussed cost-per-session calculation reveals a mask's actual per-use cost is reasonable for more frequent use, but it's mentally filed as "special occasion only," this categorisation effect can lead to underusing the product relative to what its actual calculated value would reasonably support — a mismatch between mental categorisation and actual cost-justified frequency.

Deliberately reconsidering a product's mental categorisation specifically when the actual cost-per-session calculation supports more regular use than the current "special occasion" framing allows

If a cost-per-session calculation suggests a mask's actual value supports more regular use, deliberately reconsider its mental categorisation from "special occasion only" toward "regular routine option," recognising that this categorisation shift alone can genuinely change actual usage frequency independent of any other factor.

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